Aston Martin - comment

Lawrence Stroll’s vision for Aston Martin as a low-volume manufacturer is welcome news. Chasing a mass production audience is the opposite direction in which Stroll wanted to take the firm. If the tie-up with Geely or another large manufacturer comes to fruition, they can focus on the wider market. For now, Aston can focus on high-margin vehicles and limited volumes of cars.  

https://www.autocar.co.uk/car-news/new-cars/future-mid-engined-aston-martin-cars-be-exclusively-limited-run